Where does consent stand in adtech’s changing landscape?

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The advertising technology space has hit a crossroads with its privacy practices and regulatory compliance. A common thread among issues is user consent, which raises tough questions related to the “opt-in versus opt-out� argument and whether consent places too great a burden on consumers. Professionals entrenched in the adtech privacy conversation will convene at a breakout session Thursday to discuss potential solutions to this consent conundrum and other issues plaguing the industry, including so-called “dark patterns,� which the IAPP’s Jennifer Bryant explored and expanded upon here.
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