Walmart’s Roblox ‘Advergame’ Deceives Kids, Watchdog Told

By Allison Grande (January 24, 2023, 10:23 PM EST) — Walmart is breaking a recent pledge to comply with children’s privacy rules by failing to make clear that a new immersive experience it rolled out on Roblox is an ad and not a game, a coalition of consumer groups argues in urging an advertising industry watchdog to investigate the offering. …

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