Utah Sets New Floor In Joining Consumer Privacy Law Fray

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By Allison Grande (March 29, 2022, 7:38 PM EDT) — In enacting the nation’s fourth consumer privacy law, Utah has steered away from including more stringent requirements that have previously tripped up companies, throwing the door open for additional states to participate in what consumer advocates worry is becoming a “race to the bottom.”

Utah Gov. Spencer Cox, a Republican, on Thursday signed into law S.B. 227, the Consumer Privacy Act, which is poised to give consumers more access to and control over how companies handle their personal information beginning on the final day of 2023.

The measure comes on the heels of similar consumer privacy laws put on the books in California in 2018…

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