TikTok puts new privacy policy on hold

TikTok is not implementing its new privacy policy for the time being, which is actually supposed to come into effect today. The new rules are controversial, as the Chinese platform does not ask users for permission to track them and serve personalized ads. TikTok says it is entering into discussions with stakeholders to address the concerns that exist.

A TikTok spokesperson confirmed this to TechCrunch.

Italian regulator concerned about TikTok privacy policy

The postponement of the implementation of the new privacy policy comes after the Garante per la Protezione dei Dati Personali  (GPDP) criticized TikTok’s advertising policy. The Italian regulator believes that it violates the General Data Protection Regulation (GDPR) and Italian privacy law.

It is not allowed to use personal data stored on (mobile) devices to show personalized advertisements if the user has not given explicit permission for this. The GPDP is also concerned that minors are not adequately protected. After all, the social network cannot rule out the possibility that the content of personalized advertisements may be unsuitable for young users.

Irish regulator to study TikTok privacy policy

TikTok says that collecting personal information to provide personalized advertising is a legitimate interest. Not only the Italian privacy watchdog has great difficulty with this. The Information Commissioner’s Office (ICO) also questions TikTok’s new privacy rules. The British regulator warns that the video platform may only process data that is necessary for stated purposes.

In a response to TechCrunch, a TikTok spokesperson said that the proposed changes will be put on hold for the time being. “While we address stakeholder questions about

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