California is the birthplace of skateboards, Barbie dolls, arcade games, McDonald’s, the internet, and the California Consumer Privacy Act (CCPA). Maybe it’s not as glamorous as the bright lights of Hollywood or as mind-blowing as the innovations emerging from Silicon Valley. Still, the CCPA gives consumers more control over the personal information that businesses collect. And that’s actually really cool.
Let’s take a look at the basics of the CCPA and how it applies to businesses and consumers in and out of California.
What Is the California Consumer Privacy Act?
The California Consumer Privacy Act of 2018 gives consumers more control over the personal information that businesses collect about them. The CCPA regulations provide guidance on how to implement the law.
These privacy rights for California consumers include:
The right to know about the personal information a business collects and how it’s used and shared The right to delete personal information collected from them (with some exceptions) The right to opt-out of the sale
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