Today’s website visitors expect a fast and efficient user experience with no delays or site performance issues. However, high traffic volumes and global reaching websites mean website managers are faced with the challenge of added latency and slow page load times, which can result in lost business. According to WebSiteBuilderExpert.com, 1 in 4 site visitors would abandon a website that takes more than 4 seconds to load. And 46% of site visitors do not revisit poorly performing websites, according to Unbounce.com. A strong Content Delivery Network (CDN) is critical for website managers and businesses that rely on their websites for success, and here are ten reasons why.
Improve your engagement
Faster site speed times and more responsive websites bring results in more conversions. As little as a one-second delay in page load time can reduce customer satisfaction by 16%.
Slow page load times
According to Unbounce, ‘Nearly 70% of consumers admit that page speed influences their likelihood to buy. Not only have slow page load times become unacceptable to website visitors, but it is also one of the most high-ranking factors in search engine optimization.
Large files and content slowing your site down
Large files and content will inevitably slow down your site and impact performance. A CDN will use caching, compression, and content optimization to reduce the file size and bandwidth usage to reverse the negative impact on your site’s speed.