Tata Communications enhances InstaCC platform to help users connect across varied channels

Tata Communications enhanced its InstaCC platform with digital features to transform customer engagement of enterprises. It stitches a digital fabric that allows global enterprises and end users to connect across varied channels ranging from social media to web browsers to mobile applications and company websites.

This allows global enterprises to engage with customers in an intelligent, seamless and user-friendly way, across their preferred channel. The InstaCC platform, a Contact Centre as a Service (CCaaS), strengthens Tata Communications position as a global end-to-end digital customer experience (CX) orchestrator.

As part of its global CCaaS strategy, Tata Communications InstaCC platform enables businesses to seamlessly grow beyond geographies adhering to international regulatory compliance.

Furthermore, Tata Communications and Genesys are joining hands to widen the InstaCC portfolio by providing an enhanced CX offering.

This partnership enables enterprises to harness the power of cloud, digital and AI technologies for proactive, predictive and personalized customer engagement through Genesys Cloud CX, an all-in-one, composable CCaaS and employee experience solution.

The enhanced Tata Communications InstaCC platform in partnership with Genesys is equipped with tools that boost productivity of contact centre agents such as workforce management solutions, call recording and knowledge-based integration of interactions.

“Customer excellence and customer delight are critical growth factors for global enterprises in today’s ultracompetitive and hyperconnected business environment,” said Mysore Madhusudhan, Executive Vice President of Collaboration and Connected Solutions at Tata Communications.

Madhusudhan continued: “Together with Genesys and our combined expertise over decades in the contact centre market, we are

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