Op-ed: Ad industry should not determine ‘digital destiny’

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As cookies are phased out, Center for Digital Democracy Executive Director Jeff Chester writes in a blog post that new approaches should not be determined by the “surveillance ad industry.â€� “Regardless of the industry rhetoric that these approaches will empower a person’s privacy, at the end of the day they are designed to ensure that the comprehensive tracking and targeting system remains firmly in place,â€� he said. “We — the public — should be determining our ‘digital destiny’ — not the same people that gave us surveillance marketing in the first place.â€� 
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