Navigating privacy amid the holiday shopping frenzy

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The online shopping surge this time of year, and the many deals associated with it, more often than not involve shoppers having to sacrifice their privacy in some fashion to obtain the most bang for their buck. But is that sacrifice inevitable? Is there a balance to be had? IAPP Senior Westin Research Fellow Müge Fazlioglu, CIPP/E, CIPP/US, looks at organizations shining a much-needed light onto the privacy actions of companies just before the biggest shopping day of the year.
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