Musk Seems To Think His Own Employees Are Shadowbanning Him

Elon Musk loves Twitter so much, he spent $44 billion buying it. But now, under the billionaire’s leadership, the site isn’t doing so hot. Between layoffs and quasi-voluntary departures, Twitter has lost more than an estimated three-quarters of the staff it once had.

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This week, Musk brought the company’s headcount down by at least one more— firing one of the site’s top engineers over his personal Twitter account’s engagement numbers, according to a Thursday report from Platformer.

As the tech outlet describes: The billionaire called a meeting over the relatively low number of impressions his tweets have been getting recently. In response, engineers attempted to demonstrate with data that maybe people are just tired of hearing from and about Musk. The Twitter workers showed the CEO a Google trend chart that illustrates the amount of interest in Musk has fallen by a factor of 10 since April 2022, along with other internal data.


In a retaliatory outburst, Musk sacked one of the engineers on the spot. “You’re fired, you’re fired,” he declared, according to Platformer’s journalists and attributed to unnamed sources close to the matter.

The billionaire has further reportedly asked employees to spend their already stretched time keeping track of how often each of his posts are recommended to Twitter

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