Memcyco Delivers Real-Time Brandjacking Detection and Protection Solution

Tel Aviv, Israel, May 24, 2023 — Memcyco announces the availability of its real-time website impersonation detection and prevention solution. In related news, Memcyco recently completed a $10 million seed round led by Capri Ventures and Venture Guides.

Brandjacking is among the most common forms of cyberattacks globally. Twenty percent of consumers collectively lost more than $2.6 billion in 2022 due to imposter scams, according to U.S. FTC Consumer Sentinel Network’s data book. Website impersonation (also known as “brandjacking”) draws users to fraudulent copies of a brand’s website to trick them into revealing personal and financial account information used to steal their identities and funds.

Memcyco counters these assaults with an agentless Proof of Source Authenticity (PoSA™) technology that delivers Zero Day protection and real-time detection, helping to identify the attacks at the point of impact. PoSA™ provides the brands with full details of the attempted attack session to ensure complete visibility. It is also the first technology that issues a Red Alert to the brand’s users when they navigate to the spoofed website. PoSA™ uses artificial intelligence to study behavioral patterns in order to identify and alert organizations when irregular activity occurs. 

PoSA™ also includes a digital watermark displayed on the brand’s actual website that reassures customers of the website’s authenticity. Brands can easily integrate the watermark into their website and allow their users to customize it with their own secret, so that it is instantly recognizable and impossible to forge. This cultivates a secure environment

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