L’Oréal Wants To Toss Privacy Suit Over Virtual Try-On Tool

By Celeste Bott (September 26, 2022, 4:27 PM EDT) — L’Oréal USA asked an Illinois federal judge on Friday to dismiss with prejudice a proposed class action accusing it of violating Illinois’ biometric privacy law with its virtual try-on technology, saying the lead plaintiff agreed to arbitrate her claims and gave informed consent before her biometrics were allegedly collected….

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