Key Privacy Issues To Consider Before Launching An NFT

By Daniel Goldberg and Zachary Lewis (June 10, 2022, 2:53 PM EDT) — So, your brand is ready to launch an NFT collection, and you are moving through your due diligence checklist before greenlighting the drop.[1]

You’ve considered intellectual property, securities and various technical issues. Your marketing department assures you privacy isn’t an issue because NFTs reside in Web3 where everything is open, decentralized and anonymous.[2]

Good to go? Well, not quite.

While NFTs offer the promise of Web3, most of the ecosystem — including the websites where NFTs are bought and sold and the platforms where NFT communities engage — still exists on Web 2.0. As a result, NFT drops rely on a…

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