Our interview with Benedict Jones, CEO and Co-Founder of Traced, was a fascinating one. We learned all about his company’s Trustd MTD app that they developed throughout the pandemic.
Private Internet Access: What motivated you to start your company?
Benedict Jones: With a longstanding passion for cybersecurity, I would often burn the midnight oil while researching novel and emerging threats. Through this obsession for research, Matt Boddy, Traced CTO and Co-Founder, and I observed a significant rise in both sophistication and quantity of mobile-borne cyber threats like phishing, malware, and network attacks. While there were some solutions designed to protect businesses against them, they were being rejected in the market due to three main reasons:
1. They made employees uncomfortable as they required privacy-invasive permissions and control over employees’ mobiles, e.g. sharing the websites you access with your employer.
2. They were difficult for admins and employees alike as they were complex to both manage and use.
3. They delivered ineffective protection due to their reliance on traditional detection techniques, like signature-based detection.
As a result of these blockers to business protection, and due to the rise in employee mobility, businesses were put between a rock and a hard place. Either they adopt expensive and inconvenient solutions to protect themselves, or accept the risks and allow unsecured devices to access company data. Having observed firsthand the destruction and disruption that businesses experience as a result of their unsecured mobile devices, we decided to tackle this problem in a more modern