How Lawyers Can Benefit From TikTok Without Being 'Cringe'

By Cecillia Xie (July 25, 2022, 6:13 PM EDT) — If just reading the following requests triggers your fight-flight-or-freeze response, you’re not alone.

Hey, can you write a client alert on this new legal development?

Do you have bandwidth to do this CLE with me?

Are you available to participate in this panel next month?

Have you thought about posting on TikTok?

In addition to the substantive and procedural legal work that already makes up much of an attorney’s day, attorneys are also increasingly expected to develop their personal and professional brands in order to succeed. Law is as much business as it is the practice of law, and running a…

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