FTC Inks $2M Deal With Ad Platform Over Kids' Privacy Claims

Share on facebook
Share on twitter
Share on linkedin
Share on reddit

By Allison Grande (December 16, 2021, 10:30 PM EST) — Online advertising platform OpenX Technologies Inc. has agreed to pay $2 million and delete certain data it’s gathered for targeted advertising to resolve the Federal Trade Commission’s claims that it unlawfully collected personal information from children under 13 without their parents’ permission, the regulator said Wednesday. 

In a complaint filed along with the proposed settlement in California federal court, the FTC alleged OpenX violated the Children’s Online Privacy Protection Act rule by scooping up personal information from kids using apps clearly aimed at children without notifying or getting consent from their parents. The FTC also claimed the company deceptively gathered geolocation…

Read more