From Concept to Creation: A Guide to Video Projects

Video might be the king of content and a vital tool for any business marketing team, but let’s be honest; producing video content can be daunting. Don’t worry, there’s good news: producing videos has never been as accessible and more straightforward than it is right now.

From law firm video production to personal resume videos, from the mom-and-pop shop to some of the biggest brands in the world, they all have one thing in common: they’re producing compelling video content and reaping the benefits!

Video projects have three phases: pre-production, production, and post-production. And whether you’re outsourcing, upskilling, or learning while doing it yourself, you need to understand the fundamentals of each phase. So let’s take a closer look.

Phase 1 – Pre-Production

Preparation and setting the groundwork are the first steps of creating a video. To set up your video project for success, you must plan, research, solve problems, and organize during this phase.

Pre-production includes the following steps:

Strategy and goals for video production Scope and budget Selection of stories Timeline for the project Creation of scripts Characters-development Requirements for the production team/equipment Scouting for locations

Meetings should be conducted in a series. Here are a few basics to help you get started, regardless of your team or project scope.

Fact-Finding Meetings

Together with our video production team, discuss how your video project and its goals will be used once it is finished and the purpose and strategy behind it. At this stage, you should be able

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