Following privacy change, Apple continues allowing companies to gather user data

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Seven months after Apple introduced its new privacy rules, the company is allowing application developers, including Snap and Facebook, to collect iPhone users’ data for targeted advertising, the Financial Times reports. Companies have been allowed to share anonymized and aggregated data that is not tied to specific user profiles. Facebook’s Sheryl Sandberg said the platform is rebuilding its ad infrastructure using such data, while Snap said it plans to share user data to give advertisers “a more complete, real-time view.â€� Editor’s note: IAPP Staff Writer Joe Duball reported on Apple’s App Tracking Transparency framework.
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