Everything You Need To Know About The CCPA Do Not Sell Rule

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While consumer privacy laws have traditionally been few and far between in the United States, The California Consumer Protection Act (CCPA) upended that paradigm with the strictest consumer privacy rules in the States, laying the groundwork for other states to follow suit.  The passing of the CCPA has granted California residents several new digital rights, chief among them the right to opt-out of the sale of their information for marketing purposes. This is known as the Do Not Sell Rule. This rule safeguards users from having their data sold and used by technology corporations and it gives legal ground for California residents to protect their data. 

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