EU introduces new guidelines to fight deepfakes
The European Commission will release new guidelines for publishing disinformation on Thursday. This reports Reuters news agency on the basis of insiders and an EU document. Major tech companies such as Google, Facebook and Twitter will have to take measures to combat deep fakes and fake accounts on their platforms. If they don’t, they risk heavy fines. The new rules are part of the EU’s approach to countering fake news.
New policy for tech companies
The new directive on disinformation replaces the current ‘voluntary code’, which was introduced in 2018. It will now be replaced by a co-regulatory system, where regulators and signatories to the codeshare responsibility. The updated code will be linked to the strict new EU rules known as the Digital Services Act (DSA). This Act was approved by all 27 EU countries earlier this year. It includes a section on combating disinformation. “The DSA is a legal backbone of the Code of Practice against disinformation – including severe deterrent sanctions,” Commissioner Thierry Breton said in a statement to Reuters.
The new rules require tech companies to “adopt, reinforce and implement clear policies regarding unauthorized manipulative behaviour” on their platforms. These policies should be based on the behaviours and tactics employed by malicious actors.
Companies that fail to meet their obligations under the new rules can expect a fine based on the DSA rules. This fine can amount to as much as six per cent of the company’s worldwide turnover. The companies will have to take measures to, for example, tackle advertising with disinformation