Embracing Revenue Operations For Strong Law Firm Growth

By Dave Southern (July 6, 2022, 5:08 PM EDT) — The concept of revenue operations has received a great deal of attention in recent years — particularly within technology companies as they have developed their growth strategies as well as the structures to support their growth objectives.

Companies employing revenue operations have been able to ramp up their growth rates, and I believe law firms could similarly boost their growth rates by adopting the approach.

What is revenue operations?

Revenue operations has been defined as a management model or system that generates greater returns from commercial selling teams, assets, processes, systems and operations by better aligning all of these elements around…

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