LOS ANGELES, Feb. 6, 2023 /PRNewswire/ — After nearly a year of rulemaking and over 1,000 pages of public comments later, the country’s first dedicated data privacy agency on Friday approved regulations aimed at giving consumers unprecedented control over their private data.
The California Privacy Protection Agency (CPPA) unanimously voted Feb. 3 to send its first rulemaking package to the Office of Administrative Law (OAL) for final approval. The board will submit the package within two weeks and OAL has 45 days to approve it. That means regulations for the amended California Consumer Privacy Act (CCPA) will be on the books in April. Following the deletion of some pro-consumer regulations, no further changes were made to the law after 450 pages of public comment.
“Personal data selling is an invisible economy that is used to track and profile us. Although the agency declined to make some important changes to the regulations, the public needs these regulations now more than ever in order to take control of what is theirs,” said Justin Kloczko, Consumer Watchdog’s privacy advocate.
The law empowers consumers with rights to stop companies from abusing their personal information, including:
The ability to opt-out of data being shared with third parties. Many pointed out that the original version of the law was flawed because it only prevented the ‘sale’ of data, but not the data sharing that fuels the business model of many social media and advertising companies. The pipeline sending private data to third-parties is now cut.
Consumers can now prevent