Calif. Privacy Agency Signals Strength With Rules Proposal

By Allison Grande (June 17, 2022, 5:05 PM EDT) — California’s new consumer privacy agency proposed strict guardrails in its first foray into rulemaking for topics such as global opt-out signals and dark patterns that other regulators have yet to touch, with reactions from digital advertisers and other businesses expected to follow.

The California Privacy Protection Agency, the only dedicated privacy regulator in the U.S., late last month quietly released the first draft of its highly anticipated regulations for the California Privacy Rights Act, a strengthened version of the state’s landmark Consumer Privacy Act that’s set to take effect in January.

The draft touches on several key topics for businesses, including…

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