European consumer organizations are fighting and want regulators to take action against Google. They complain that the US tech company is “unclear, incomplete and misleading” when users sign up for a Google account. This is in violation of the General Data Protection Regulation (GDPR).
That writes the European consumer umbrella organization BEUC in a press statement.
‘Google misleads users into making informed decisions’
According to BEUC, language use has important consequences for the privacy of consumers. “It unifies and personalizes the experience of Google users across all of the company’s services,” the umbrella organization said. “The account also helps monitor Google as the foundation of the digital marketplace, as many businesses rely on Google for their day-to-day operations and services.”
When creating a Google account, the tech giant does not say anything about personalized advertisements, YouTube and web & app activities and the associated account settings. Users can use this to determine the extent to which they share location data, search history and other relevant and personal information with Google.
The search engine giant also phrases it in such a way that it seems as if it concerns privacy-friendly options. And users miss out on all the benefits of a Google account if they don’t agree to it. This prevents consumers from making informed decisions when making their choices and leads to unfair, non-transparent and unlawful processing of their personal data.
‘Mix of unclear and misleading options’
The European umbrella organization states that tens of millions of European consumers are the victims of Google’s data collection practices every