Belgium, GDPR Superpower, About to Rule Leading Ad Tracking Framework is Illegal

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This blog’s posts can often seem a depressing series of stories about privacy loss. But there are some major fightbacks happening in the background, many of which require the slow grinding through bureaucratic and legal processes. The main framework for these is the EU’s General Data Protection Regulation (GDPR), whose impact reaches far beyond Europe. As you might expect, authorities in the larger EU nations such as Germany and France play an important role in helping to defend privacy using the GDPR. What is more surprising perhaps, is the way that Belgium, a country better-known for its love of chocolate than its love of data protection, has emerged as a GDPR superpower.

Back in 2017, Belgium was one of three EU countries that ruled Facebook was breaking their privacy laws. Last year it emerged that Beligum was investigating the real-time bidding (RTB) process that lies at the heart of most online advertising today. The focus of that investigation was something called the Transparency and Consent

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