A Digital Advertising Primer on Preparing for the Post-Cookie World: Part Four

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Part I: What Are Third-Party Cookies and Why They Are Important

Part II: Privacy Laws and Third-Party Cookies

Part III: The Big Tech Phase-Out of the Third-Party Cookie and the Emerging Industry Landscape – Browsers and Mobile

Part IV: The Big Tech Phase-Out of the Third-Party Cookie and the Emerging Industry Landscape – First-Party Data

— PART IV —

Introduction

Welcome to the fourth installment in our eight-part series preparing you for the post-cookie world. In our first post, we provided a deep dive into third-party cookies for a baseline understanding of the technology and the oversized impact of their phase-out on the adtech ecosystem. Our second post surveyed the current privacy legal landscape regulating the use of third-party cookies to collect, track, and share personal information. And in our third post, we discussed big tech’s – and, in particular, Google’s and Apple’s – role in ushering the phase-out of the third-party cookie and the potential post-cookie alternatives being developed by these two tech

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