11th Circ. Reverses Sex Club Manager's Pretrial False Ad Loss

By Dorothy Atkins (August 5, 2022, 3:59 PM EDT) — The Eleventh Circuit on Thursday reversed a $900,000 false advertising judgment in favor of nearly three dozen models against a private swingers club in Miami, finding that the lower court erred in granting the models a pretrial win on their false ad claims against the club’s corporate manager.

In a 20-page unanimous decision, a three-judge panel held that U.S. District Court Judge Joan A. Lenard erred when she found that Velvet Lifestyles LLC manager Joy Dorfman and her pass-through entity, My Three Yorkies LLC, were personally liable for the claims under the Lanham Act and granted the models’ request for summary…

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